tag:blogger.com,1999:blog-39351206989526804122009-10-06T09:43:45.844+02:00Tutte le regole base per creare il tuo Studio Legale Online e convertirlo in nuova clientela. 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mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-size:12;" >Le più recenti modifiche apportate al codice deontologico forense (l'ultima, risalente al 14 dicembre 2006) consentono oggi all'avvocato di scegliere i mezzi più idonei per rendere nota l'esistenza e le caratteristiche della propria attività professionale, ma "<i>il contenuto e la forma dell'informazione devono essere coerenti con la finalità della tutela dell'affidamento della collettività e rispondere a criteri di trasparenza e veridicità</i> ".<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-size:12;" >Il "decreto Bersani", ha, inoltre, abrogato "<i>il divieto, anche parziale, di svolgere pubblicità informativa circa i titoli e le specializzazioni professionali, le caratteristiche del servizio offerto, nonché il prezzo e i costi complessivi delle prestazioni secondo criteri di trasparenza e veridicità del messaggio il cui rispetto è verificato dall'ordine</i>".<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-size:12;" >L’apertura dell’attività forense a forme pubblicitarie, di cui alla predetta misura legislativa, rende necessaria una conoscenza dei nuovi mezzi di comunicazione in relazione ai quali è indispensabile effettuare un’attività di marketing per la propria attività professionale.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="line-height: 150%;font-size:12;" >Il marketing del nuovo millennio nasce e prospera in internet e nei motori di ricerca. È un tipo di marketing rivoluzionario nel senso che ha lo scopo di attrarre quegli utenti che cercano i servizi (o prodotti) offerti da piccole o grandi aziende e da professionisti di varia natura. Le forme pubblicitarie tradizionali utilizzate in televisione, alla radio e nei quotidiani cercano di attirare l’attenzione dell’utente mentre questi svolge tutta un’altra attività o sta pensando a tutt’altro... 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